Design leadership across consumer, business, and AI products.
10+ years of design leadership experience leading teams through product strategy, complex systems, and high-quality execution across Meta, TikTok, Amazon, and Microsoft.
LinkedIn Leadership
Experience
I lead design teams through ambiguous product spaces, turning business goals, user needs, and technical constraints into clear product direction and high-quality execution.
Strategy
Define product design direction across web, mobile, enterprise workflows, and AI-assisted experiences.
Systems
Create scalable frameworks that help teams align, make decisions faster, and maintain a high-quality bar.
Leadership
Manage, coach, and grow design managers, senior designers, and cross-functional design partners.
Execution
Balance customer value, business impact, product constraints, and delivery quality across complex organizations.
Senior Design Manager
Dec 2024 — Present- Lead product design for Ads Manager, Meta’s flagship advertiser product, across desktop and mobile.
- Drive long-term product strategy for AI-powered business tools, including Meta AI Business Assistant and advertiser workflows.
- Manage and coach design managers and senior designers, fostering a collaborative culture and strong design quality bar.
Sr. UX Manager
Apr 2023 — Nov 2024- Led the Business Platforms Design Department within TikTok’s global commerce division.
- Built and scaled high-performing UX teams across user growth, finance, logistics, operations, customer service, and developer tools.
- Led AI-driven enhancements across platforms to improve business efficiency and user experience quality.
Product Design Manager
Jun 2022 — Jan 2023- Managed, coached, and empowered an innovative UX team of designers and researchers for Flexport Ocean.
- Scoped design initiatives against high-level product roadmaps, allocated resources, and prioritized work across domains.
- Provided design leadership and direction across teams with detailed, actionable feedback.
UX Manager
Jun 2017 — Jun 2022- Built and managed UX teams for Amazon retail and Amazon Learn, launching global retail programs and online learning experiences.
- Led cross-team conceptual development at the intersection of design, business, and technology with a focus on customer centricity.
- Managed internal tools, practices, and resource allocation to support successful execution.
Sr. UX Designer / UX Designer II
Apr 2008 — Jun 2017- Created the vision for developing, communicating, and implementing user experiences for developer tools.
- Led design for priority Visual Studio features including Editor, Debugger, Profiler, Light Bulb, and IntelliSense.
- Established collaborative design practices and a healthy feedback culture.
Aachen University of Technology
Master’s Degree in Human-Computer Interaction
Tsinghua University
Bachelor’s Degree in Mechatronics
Performance optimization tip presentation during debugging
Patent 35511502